Nearly 100,000 Italian women have signed a petition expressing anger over an insult by PM Silvio Berlusconi to a female politician on live television.
Mr Berlusconi said the woman, 58-year-old Rosy Bindi, was "more beautiful than intelligent".
The prime minister says his comments were a joke, but he has been accused of chauvinism.
Some view the backlash as a new feminism taking root in a traditionally conservative country.
Others say that it is another example of Mr Berlusconi's ability to offend women, whether he means it or not.
Mr Berlusconi's now infamous comment came as he spoke on a late-night TV discussion programme.
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