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Newsmax.com Demographics

Strong demographics and a loyal following,
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NEWSMAX PROFILE
3.9-million unique visitors — 71% returning / 29% new
8.5-million cumulative visitors — 31% visit every day
33 million monthly page views
10 minutes — average time on site
1.9-million opt-in e-mail subscribers
Sources: Google Analytics, Aug 2008, Nielsen Net Rating Aug 2008

NEWSMAX PROFILE
69% of web users are men.
49% are Baby Boomers.
47% have a household income above $75,000
65% of all households have an investment portfolio
20% have a portfolio value of $250,000+, 30% higher than the national average.
86% are homeowners
85% have attended college
94% Shop on-line
Source: NIELSEN @PLAN , NET RATINGS . Fall 2008

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